Obviously, you want to know that the information is legitimate company mailing list and compliant, but did you know that your response rate may vary on how the list is sourced? There is a big difference between direct marketing lists sourced from actual purchasing behaviors and lists that are compiled from company mailing list public records. The source can be classified as either responsive or compiled. Each type has its advantages and disadvantages. Response - these are individuals who have freely supplied their contact information. They are usually gathered company mailing list through sources like magazine subscriptions, catalogs, and previous direct marketing responses. These lists are often more expensive than compiled lists as the information is self-reported and is often very specific.
These lists can be sorted by interests, household income, marital status, and other factors. Compiled - are made up of individuals with similar interests, like real estate agents or dog breeders. These lists are compiled using a variety of public sources, including government databases, vehicle registrations, credit card lists, and company mailing list phone records. These lists tend to be less expensive than response lists as they are easier to keep updated, and the selections available are not nearly as refined. The household or business contacts on these lists can be further sorted by company mailing list geographic locations, gender, ethnicity, income, and age. Your list broker should be able to company mailing list guide you as to which list source would work best for your direct marketing campaign. What is the actual cost?
Understanding your list cost is crucial. You don't want to be in a company mailing list position where you think you know what the list cost is going to be, only to find out it's not what you were expecting, and now you're over budget. Your ROI depends on Your list broker should either provide you with a data card or a full-on proposal company mailing list explaining the full cost of your list. If you don't understand what your list broker provides you with, or if you have any questions ask!! You can't afford to know what you are purchasing. Direct Marketing Lists will usually be priced out as a base company mailing list price, with additional select and delivery costs. The base cost of a list is priced out as a per thousand cost, meaning that you are charged a certain amount for every 1,000 contacts you would like to use.